Privacy policy

Stonebrook Apparel operates this store and website, including all related information, content, features, tools, products, and Services, to provide you, the customer, with a personalized shopping experience (the “Services”). Stonebrook Apparel is powered by Shopify to enable us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit or use the Services, make a purchase or other transaction, or otherwise communicate with us. In the event of a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall prevail regarding the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using or accessing the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described herein.


Personal Information We Collect or Process

When we use the term “personal information,” we mean information that identifies you or another person, or that can reasonably be associated with you or another person. Personal information does not include information collected anonymously or de-identified so that it cannot reasonably identify you. We may collect or process the following categories of personal information, including inferences drawn from this information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

  • Contact information, including your name, billing address, shipping address, phone number, and email address.

  • Financial information, including credit card, debit card, and financial account numbers, payment card information, transaction information, payment method, payment confirmation, and other payment-related data.

  • Account information, including username, password, security questions, preferences, and settings.

  • Transaction information, including items you view, add to your cart, wishlist, or purchase, as well as returns, exchanges, or cancellations, and your past transactions.

  • Communications with us, including information you provide when contacting us, such as customer support inquiries.

  • Device information, including information about your device, browser, or network connection, IP address, and other unique identifiers.

  • Usage information, including details about your interactions with the Services, such as how and when you navigate or interact with the Services.


Sources of Personal Information

We may collect personal information from the following sources:

  • Directly from you, including when you create an account, visit or use the Services, communicate with us, or otherwise provide personal information to us.

  • Automatically through the Services, including from your device when you use our products or Services or visit our websites, and through the use of cookies and similar technologies.

  • From our service providers, including when we engage them to enable certain technologies and when they collect or process your personal information on our behalf.

  • From our partners or other third parties.


How We Use Your Personal Information

Depending on how you communicate with us or which Services you use, we may use personal information for the following purposes:

  • Providing, customizing, and improving the Services: We use your personal information to deliver the Services, fulfill our agreement with you, process payments, handle orders, remember your preferences and items of interest, send notifications regarding your account, process purchases, returns, exchanges, or other transactions, create and manage your account, arrange shipping, facilitate returns and exchanges, enable you to post reviews, and provide a personalized shopping experience, such as recommending products related to your purchases. This may include using your personal information to better personalize and improve the Services.

  • Marketing and advertising: We may use your personal information for marketing and promotional purposes, such as sending marketing, advertising, and promotional messages via email, SMS, or mail, and displaying online advertisements for products or Services on the Services or other websites, including based on items you previously purchased or added to your cart and other activities on the Services.

  • Security and fraud prevention: We use your personal information to verify your account, provide a secure payment and shopping experience, detect, investigate, or take action against potential fraudulent, illegal, unsafe, or malicious activity, protect public safety, and secure our Services. If you choose to use the Services and register an account, you are responsible for keeping your account login credentials secure. We strongly recommend not sharing your username, password, or other access information with anyone.

  • Communicating with you: We use your personal information to provide customer support, respond to inquiries, deliver effective Services, and maintain our business relationship with you.

  • Legal reasons: We use your personal information to comply with applicable laws or respond to valid legal processes, including requests from law enforcement or government authorities, to investigate potential or actual civil litigation, or to enforce or investigate potential violations of our terms or policies.


How We Share Personal Information

In certain circumstances, we may share your personal information with third parties for legitimate purposes in accordance with this Privacy Policy. These circumstances may include:

  • With Shopify, service providers, and other third parties who perform Services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping).

  • With business and marketing partners to provide marketing services and advertising. For example, we may use Shopify to support personalized advertising via third-party Services based on your online activity across different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy policies. Depending on where you live, you may have the right to request that we do not share information about you for targeted ads and marketing.

  • When you direct, request, or otherwise consent to us sharing information with third parties, such as to ship your products or use social media widgets or login integrations.

  • With our affiliates or within our corporate group.

  • In connection with a business transaction such as a merger or bankruptcy, to comply with legal obligations (including subpoenas, search warrants, and similar requests), to enforce applicable terms or policies, or to protect or defend the Services, our rights, or the rights of our users or others.


Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services to provide and improve the Services. Information you submit through the Services is transmitted to and shared with Shopify, as well as third parties that may be located outside your country of residence, to provide and improve the Services. Additionally, to help protect, grow, and improve our business, we may use certain Shopify enhanced features that include data and information obtained from your interactions with our store, along with other merchants and Shopify. Shopify may use personal information collected about your interactions with our store, along with other merchants and Shopify, to provide these enhanced features. In these circumstances, Shopify is responsible for processing your personal information, including responding to your requests to exercise your rights over the use of your personal information for these purposes. For more information on how Shopify uses your personal information and your rights regarding Shopify-processed data, visit Shopify Privacy Policy for Customers.


Third-Party Websites and Links

The Services may contain links to websites or online platforms operated by third parties. If you follow links to sites that are not affiliated with or managed by us, you should review their privacy, security, and terms policies. We make no guarantees and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of the information on those sites. Information you provide in public or semi-public areas, including information shared on third-party social networking platforms, may also be viewed by other users of the Services and/or third-party platform users without restriction regarding its use by us or a third party. Our inclusion of such links does not constitute endorsement of the content on such platforms or their owners or operators, except as expressly stated in the Services.


Children’s Data

The Services are not intended for use by children, and we do not knowingly collect personal information from children under the legal age in your jurisdiction. If you are a parent or guardian of a child who has provided us with their personal information, you may contact us using the contact information below to request its deletion. As of the effective date of this Privacy Policy, we do not have actual knowledge of sharing or selling personal information of individuals under 16 (as defined by applicable law).


Security and Retention of Your Information

No security measure is perfect or impenetrable, and we cannot guarantee “perfect security.” Information transmitted to us may not be secure during transfer. We recommend not using insecure channels to communicate sensitive or confidential data.

The length of time we retain your personal information depends on various factors, including whether we need the information to maintain your account, provide Services, comply with legal obligations, resolve disputes, or enforce other applicable agreements and policies.


Your Rights and Choices

Depending on where you live, you may have some or all of the following rights regarding your personal information. These rights are not absolute, may only apply in certain circumstances, and we may decline your request as permitted by law:

  • Right of access/knowledge: You may have the right to request access to personal information we hold about you.

  • Right to deletion: You may have the right to request that we delete personal information we hold about you.

  • Right to correction: You may have the right to request correction of inaccurate personal information we hold about you.

  • Right to portability: You may have the right to receive a copy of your personal information and request transfer to a third party, in certain circumstances and subject to certain exceptions.

  • Manage communication preferences: We may send promotional emails, and you can opt out at any time using the unsubscribe link in our emails. Non-promotional emails, such as account or order updates, may still be sent.

If you reside in the UK or the European Economic Area (EEA), subject to local laws, you may additionally exercise the following rights:

  • Object to processing or restrict processing: You may have the right to request that we stop or limit processing of personal information for certain purposes.

  • Withdraw consent: If processing is based on consent, you have the right to withdraw consent. Withdrawing consent does not affect the lawfulness of processing based on prior consent.

You may exercise these rights where indicated in the Services or by contacting us via the details below.


Complaints

If you have complaints about our handling of your personal information, you may contact us using the contact information below. Depending on your location, you may also have the right to lodge a complaint with your local data protection authority. For EEA residents, a list of supervisory authorities can be found here.


International Transfers

We may transfer, store, and process your personal information outside the country where you reside.

If personal information is transferred outside the EEA or the UK, we rely on recognized transfer mechanisms such as the European Commission model contract clauses or equivalent contracts issued by the relevant UK authority, unless the country is determined to provide an adequate level of protection.


Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the “Last Updated” date, and provide notice as required by applicable law.


Contact

If you have questions about our privacy practices or this Privacy Policy, or wish to exercise any rights you may have, please call or email us at info@stonebrook-apparel.uk. 

For the purposes of applicable data protection law, we are the data controller of your personal information.